About 40 per cent of the 150 million Internet users in the country are women and close to 24 million of them log in everyday to check emails, interact on social networking sites and shop online, according to a study conducted by search giant Google.
“Around 60 million women in India are now online and use the Internet to manage their day-to-day life. With easy access to Internet at homes, cyber cafes, offices and growing adoption of smart phones, Internet is being used by women for a variety of things,” Google India VP and Managing Director Rajan Anandan told reporters here.
The study also found that women who are online are relatively more affluent and younger, he added.
The study, which also includes internal data from Google and a survey of 1,000 women, found that three out of four women in SEC AB are now online and 75 per cent are in the 15-34 age group with over 24 million women accessing the Internet daily.